Ole Kristian Dyskeland
Ole Kristian Dyskeland
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Media content creators and endogenous consumer multihoming
An upstream content creator decides whether to sell their content exclusively to one, or to both, downstream media platforms which compete for consumers. The platforms can choose to price low and attract multihoming among the consumers, or price high and induce singlehoming consumers, i.e. exclusive consumers. We study how the content creator’s pricing strategy can shape consumer homing decisions.
Malin Arve
,
Ole Kristian Dyskeland
,
Øystein Foros
Jan 10, 2024
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